Nearing the end of 2016, Google started letting webmasters know about impending changes to their search engine ranking system that would have impact on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In the following paragraphs, I discuss these key new changes that will impact your website’s organic SEO rankings within the Internet Search Engine.
The very first item on their own list is that of ensuring that your web site has a published SSL certificate in place. Now, in terms of Internet search rankings go, you will quickly be penalized unless you provide an SSL certificate set up on the site.
One of the primary moves in this regard already now set up, is the fact that if you do not provide an SSL certificate on your own site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a prospective page viewer be aware that the website is not secured. Clicking on the exclamation mark brings up the specifics in the security infraction. This new item is currently already set up on the browser using the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense today and also you can have them put in place for as low as about $26 each year should you be not running an e-commerce site contributing to $70 or so when you are. Google is quite considering customers being protected because they visit websites directed by Google and they want to make sure that customer data entered on these internet websites is encrypted and a person’s information is kept safe. In this regard, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is very important for you, it is a step you need to take with your site.
Next on the agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover an entire screen over a mobile device and can even be hard to get rid of. Now as Googlebot crawls your webpages and in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.
Google’s move here is because are wanting to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. They are on the hunt for quality content pages to serve up – not “Fluff” pages whose primary purpose is to popup an increase sell something. Advertising on the web is going to begin to change for this reason new search engine ranking requirement so if you are wanting to be found and also you currently run popups on your pages, you will be wanting to start doing a bit of rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you for this as opposed to penalizing you.
Another change needed for 2017 will almost certainly see a lot of people scrambling to boost their internet site design architectures. Almost half of Internet connection today is carried out by cellular devices including tablets.
In a recent study performed by a Google subsidiary company, it absolutely was found that this average load time for a webpage on a mobile phone remains sitting at about 19 seconds to load. This same study shows that mobile phone users on the other hand only have an attention span for page loading of around 3 seconds. After 3 seconds, over 53% of users abort meaning that slow-loading mobile pages that Google currently sends customers to via their internet search engine and on behalf of their AdWords advertisers, are not getting loaded.
So everything is changing. Google has setup an entirely separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google can make note from it along with your page will no longer be showing up inside their search engine rankings for users up until you can buy this fixed.
With more than 50% of all website interactions now provided by mobile, this has the chance of cutting your total visitors by up to 50 % once your pages have already been flagged by Googlebot to be slow loading – not really that mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to start with.
In fact, many WordPress theme providers are actually scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however as to whether they sfherw be capable of getting down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times that are consistently this fast, will virtually require the construction of “natively coded, responsive” webpages that do not use widgets of any sort. And even the time choose to use convert the content of the existing fat page into a fast loading, content filled mobile page takes time that may still maintain your page out from the fast loading category.
In summary, the Internet search engine these days is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To be successful with a website organically down the road consequently, will demand for most online entrepreneurs, a requirement to rebuild existing websites.