TCBY (The Country’s Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt
Back in 1981, TCBY opened the country’s first frozen yogurt shop in Arkansas. Realizing quickly that people had a unique product the country was clamoring for, we started offering franchise opportunities the following year. Since that point, we’ve continued to grow to in excess of 360 stores nationwide.
Our company is also continually researching ways to keep our customers satisfied and coming back for additional. That’s why we joined forces with Mrs. Fields® in 2000 to get Mrs. Fields Famous Brands. Today, TCBY Frozen Yogurt leads the current market in nutrition, taste, and cool product innovation, always reaching to anticipate the evolving needs and wants in our customers.
We’ve remodeled our interiors and our brand to mirror our forward-thinking outlook on the future using a modern brand and logo, colorful palette and trendy interior decor. We’ve been constructing a legacy of tasty, healthy frozen desserts for the past thirty years and we don’t have goal of slowing down or looking back.
In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY began franchising the following year, and also by 1984 there have been over 100 stores.
Just before 1984, the company’s name was “This Can’t Be Yogurt,” but a lawsuit coming from a competitor, I Can’t Believe It’s Yogurt!, forced TCBY to create a new name looking at the initials, eventually using “The Country’s Best Yogurt”. TCBY began co-branding with Taco Bell, McDonald’s, Subway, and Burger King in 1995.
In 1991 TCBY moved to the tallest building in Arkansas, Simmons Tower situated in downtown Little Rock, as well as the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY in early 2000 and have become Mrs. Fields Famous Brands. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there have been 1,777 TCBY locations throughout the country. By 2011, after several waves of closings, there have been 405.
Products and promotions
TCBY offers frozen yogurt in a number of flavors. The chain typically serves hard scooped and soft serve yogurt, while newer concept stores offer only soft serve. The new concept stores adhere to a self-service model, with customers being charged by weight. Soft serve yogurt is available in Golden Vanilla, Chocolate, and White Chocolate Mousse flavors that are available daily, along with various rotating flavors. TCBY also serves drinks like Berriyo yogurt smoothies and Frappe Chillers.
In September 2010, TCBY announced the test launch of breakfast and lunch meal replacement bowls, parfaits and smoothies produced from non-frozen “fresh” yogurt called Yovana-Simply Yogurt in two self-service company stores in its headquarters of Salt Lake City.
2010 also saw the opening of the prototype store in Salt Lake City, Utah, operating within different business model. As opposed to customers ordering and being served in a traditional fashion, they serve themselves using any nwkfqh of available yogurt flavors, add their particular combination of fruit or candy toppings, and pay from the ounce.
In May 2011, TCBY launched Super Fro-Yo, a reformulated version of their yogurt having a more nutrient-rich profile. The company brought down the fat content of the yogurt to below 2 percent, therefore it can be labeled low fat. On January 10, 2012, TCBY launched a Greek frozen yogurt product. TCBY is definitely the first frozen yogurt chain to offer Greek frozen yogurt. Every year, TCBY Christmas Hours offers mothers throughout the nation a free frozen yogurt on Mother’s Day, and fathers a totally free frozen yogurt on Father’s Day.